- November 20, 2018
2:00 pm - 3:00 pm
In these times, providers of healthcare at home services need every advantage to win the attention of prospective clients. There was a time when it made sense to invest in Yellow Pages and TV ads, even highway billboards. Those days have past, but, fortunately, they have been replaced by something less expensive and more effective.
When Mom comes out of the hospital or is discharged from Medicare home health, it is usually the adult son or daughter who is charged with finding a caregiver. These Baby Boomers and Generation Xers do not open the Yellow Pages, and they fast-forward through TV commercials. They go straight to Google, Yelp, or Facebook.
Will they find you there? Only if you appear at the top of their search results.